Your Local SEO Expert Could Be a Massive Asset

If your inbound traffic methods require geographic foot traffic, especially at more than one location, then your Local SEO Expert is not someone who's feathers you want to ruffle.

Especially if you have multiple locations.

Fair warning: this page has had on-page optimization, and why wouldn't it? There is one caveat though; and that's that there is no specific geo-target. Putting something up like "Local SEO Expert in Toronto" or New York or California would be a looooong fight to the top of the mountain. Then risk suspensions as a consequence for pushing on speed.

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But it doesn't have to be that way with your clients and/or projects. In fact, some local niches can see rankings pretty quickly; I have personally seen medium-competition niches pop into the "snack pack" in as little as 45 days...but don't quote me here. If you're looking for an all-around specialist, check out my SEO Specialist page, and either way go ahead and grab a Free 15 Minute Phone call with me to see if there's a good fit.

This is the one person on your team that you won't want to cheap out on, though you don't want to cheap out on any aspect of your SEO. Ever. You should also read my Link Building Specialist page to see why you should definitely not mess with them either.

This time for very good reason: you risk GMB suspension. So if it is the case that your projects rely on local/geo-dependant traffic to bring in the bacon, you're in trouble.

Triggering suspension has kept so many people up at night, it should actually be illegal. Nevertheless it is reality, and the big ole' G has been quite trigger happy with suspensions and re-verifications for seemingly random reasons that never used to matter before the year 2022.

That's almost half. Meaning that roughly half of all demand for rankings are for local. If you're viewing this page there's a very good chance that you have a need for for local SEO rankings...quality local SEO rankings.

This is especially important for local because of 1) the suspension issue mentioned above but also more importantly 2) getting verifications fully cemented is getting harder and harder. There are also new re-verification methods that are making it trickier to genericize GMB's and also keeping the listing healthy for years to come

Just asking Google for a card in the mail and hammering 200+ citations doesn't seem to work so well anymore. Oh and of course, no black hat. Using tactics and strategies that could be labelled as black hat typically see quick results followed by a hard fall. Even more reason to not cheap out, and have some patience with your provider of local SEO services for your projects.

Telling a client "sure we can get you in the maps in like less than a month!" is a recipe for disaster. ESPECIALLY if you're trying to rank their GMB! This could leave the client empty-handed and having shell out for a new physical location to get a traditional, formal verification card again.

However it also doesn't need to take forever if the competition is able to be challenged and leap-frogged. It does however take some realistic thinking for getting in place formidable long term local SEO solutions for high-value and commercially profitable keywords. This is mostly in terms keeping the local SEO asset safe and that top rankings stay cemented for the long term.

Let. This. Person. Work. Smart.

If you bring on a local SEO consultant, let them actually consult. This is the one person you do no want to squeeze, especially if going after multi-location maps rankings. Local rankings are simple enough to track but not as simple to push on when things aren't going as fast as you like.

GMB rankings are a bit more fickle to move along, and it's not like you can just start hammering on links, wether high quality or low quality. Sometimes targeting a CID link with geo-relevant links sources can actually do more harm than good. Impatience is not a quality that should pervade GMB ranking efforts, in any way, shape or form. Ever.

Unfortunately, they're more likely to get Slack messages along the lines of "we need to see more rankings being produced in less time at less cost and zero risk of penalty".

Apparently, the sky is red. Even though it's blue.

Not only this, but there's a phenomenon of Google suspending ALL of your locations for trying to squeeze lemon juice on of lemon peels. This means you need to working with a very competent local SEO expert yet also you must clarify you're thinking beforehand.

Due to the irrational nature of SEO endeavours, you probably don't want to grab your FREE 15 Minute Phone call because someone like myself will call you out on every last bit of irrationality.

However if your outfit embraces logical, rational thought...you know what to do.

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