If you think that sounds like a "one-of-a-kind" analogy, you'd be right.
Worse yet is that companies and that HR departments are unfortunately, once again since the 1800's, seeing skilled labour as disposable commodities, easily and economically sourced, abused and disposed of on the internet.
Below is a breakdown:
Sound technical SEO is the foundation of strong rankings, "the wiring under the hood":
Once technical foundations are taken care of, target pages need some bricks and mortar:
If Google Business Profile rankings fit the bill:
We of course can't forget one of the most ongoing SEO tasks:
Though he still doesn't consider himself an "SEO expert" he had to, and rightfully so, pick a main keyword for his home page. Read below to see the evolution of a Direct Response Marketing and SEO Strategist.
He in love with the library. His school had kids on computers more and more and one day a friend mentioned something about "Google". He spent his spare time learning about computers, the internet, websites, search engines and "Google". His brain was never the same.
A community network connection heard he was "good with computers" and asked if he could help with his auto repair website. He offered to work for free to see if he could help. He got a #1 ranking in a city of 140,000 and the phone blew up with new customers. Carson was then handsomely paid. Brain = upgraded.
Went to technical college for Sustainable Energy and Building Technology Engineering. He was a terrible engineer; marketing was more fun. He left after first year to teach snowboarding at the best resorts in Canada. He "Googled" in his spare time, ranking simple lead generation sites and making affiliate commissions. Carson was commissioned handsomely. Brain exponentially upgraded.
A valued network connection found out that he had gotten "really good at computers" and asked if he could help their company get seen higher in Google. He worked for free until page 1 was achieved, which it was, and Carson was handsomely compensated. He was brought on with the title of Digital Marketing Specialist before Ryan Deiss ruined the definition. Brain can't go back.
He met and befriended the most brilliant entrepreneur Toronto doesn't know exists. He needed a digital marketer to help him launch more products and grow the brand. CARSON told him "let me come In for free, splash some paint on the canvas and see what we can make happen". He exploited Amazon's search engine for massive revenue and growth. He was paid very handsomely. Brain beyond the point of no return.
A colleague he met at the Amazon brand started an eCommerce agency, getting brands more sales and market share on and off Amazon. He begged and bribed Carson to work with him. They lead a small team and they doubled the client roster and made magic happen, he have Carson the role of Director. Carson was paid very, very generously. Then he wanted to work with even bigger clients. Brain is gone for good.
Carson was brought on as Director in the most formidable and competent Toronto SEO Company. He lead a team of 16 SEO, PPC and Web Development specialists. He worked on 1000+ employee enterprise-level SEO client accounts internationally. He was very well paid. A company heard about what he was doing and offered him a fractional CMO contract to setup and scale commercial SEO efforts. Both times, Carson was paid very generously. Brain is in outer space.
Take #1 spots and securing the "king of the hill" positioning, while competitors lose sleep and fly to spiritual retreat seminars in Sedona. You can also check out his SEO Specialist page because, well, the home needed needed a solid contextually related interlink.
He thinks that people ask the question "what tools do you use?" too often and too much, but here are the tools he has used and uses:
You can also view the never-ending tool list page.